Last 7 weeks
So you know what's working
Based on what is happening in hair and what your clients ask about. Pick the ones you like and we draft them.
A short tip post on washing, water temperature and a gloss top-up.
Show a recent client result with a line about how long it took.
Bridal trial bookings, with the dates you still have free.
A short intro, her favourite service and a fun fact.
Formats doing well right now in hair and beauty. Open one for the shot list, what to film with, and a caption written in your tone. Nothing is posted until you say so.
Here the trends are invented. In the real version they are picked from what is doing well in your industry and area, and you choose which ones suit you.
Written in your tone. Nothing goes out until you approve it, unless you choose to let a type of post publish itself.
"Colour fading fast? Cooler water and a gloss every 6 weeks makes a big difference. Want us to check yours? Link in bio xx"
Instagram and Facebook · suggested Thu 5:30pm
"Say hi to Jess! 8 years in, balayage obsessed, and she will absolutely remember your coffee order."
Instagram · suggested Sat 9:00am
"A few spots just opened up this week. Message us to grab one."
Facebook · Wed 8:00am · set to publish automatically
Sent a few hours after a visit, only to people who had a good experience.
Balayage, today 2:15pm
Cut and beard, today 11:00am
Gloss treatment, yesterday
You approve before anything is posted.
"Best cut I've had in years. Jess listened to exactly what I wanted."
Draft reply: Thank you so much! Jess will be thrilled. See you next time.
"Lovely colour but I waited 20 minutes past my time."
Draft reply: Sorry about the wait, that's not our standard. We'd love to make it up to you, please message us.
Flagged for you to handleReminders, win-backs and announcements, sent to the right people.
"Hi {name}, it's been a while! Your usual with Jess is open this week. Reply and we'll find you a time."
"Hi {name}, you're about due for your colour. Want us to hold a spot?"
"We're now open until 4pm on Saturdays. Book online or just reply."
People who opted out are never messaged. In the real version this is checked before every send.
Arrives in your inbox every Monday. Plain English, no charts to decode.
How last week went: 21 enquiries, up from 15. 11 of them booked.
What worked: The balayage before-and-after got the most replies and sent 6 people to the booking page.
What didn't: Facebook posts brought almost nothing again. Consider putting that time into Instagram.
Reviews: 3 new, all 5 stars. One 3-star review needs your reply.
This week: 2 posts are waiting for your approval, and a win-back message to 60 past clients is ready to send.
Everything here is invented and nothing is sent. Click around: approving or sending only changes the button.